Credits: 5 | Identifier: NN00FA81-3004 | Campus: City Centre | Period: 08.03.2021
C-LAB is an 8-week sprint where you will develop ideas from experiment to a concrete and sustainable launching plan – to create value and impact. You will co-operate and work in a multidisciplinary team together with the idea creator/owner.
Application for this course opens later in the spring!
After the course you:
- understand the different phases in a commercialization process
- can apply knowledge and modern development tools
- can use lean methodology and consumer centricity for a launch plan
- can work together in a team and co-operate with others to develop ideas and turn them into action
C-LAB focuses on real life cases. The program supports moving from experiment phase to commercialization phase:
- How to turn an idea to create many-sided value?
- Customer centric idea development: learning quickly from success and failures
- How to use digital platforms/tools to evaluate the idea and creating business?
- Modern sales and marketing
The program is facilitated by a commercialization coach. The process is:
- new information
- active dialogue
The development cycle is based, where applicable, Scrum and Lean Startup methodologies, TAMK Proakatemia’s model of team learning as well as Massachusetts Institute of Technology’s (MIT) Disciplined Entrepreneurship framework.
CASES / CLIENTS
Cases are published later in the spring, stay tuned!
This course is an intensive 8 week sprint. Please make sure you have time to work 15 hours per week during the course. In addition to the sessions you will work on the assignments with your team.
We actively follow up the Covid-19 situation and the guidelines of Tampere Universities. This course will become fully online if necessary. Smaller teams can connect and meet at campus if needed.
The course will meet on Mondays from 12pm to 4pm.
Approved when you have demonstrated commitment and productivity in 8-week C-LAB work. You can do it by showing to understand the assignment, being capable to provide ideas, seeking for solutions and making a presentation that is understandable to the team. You can run an experiment to the business idea and can independently describe the occurred commercialization process, its phases and outcome.
Failed if you cannot describe what was done during the commercialization process, its phases, methods and outcome. You have not gained the knowledge required to run a commercialization project.
Apply first on the application form. You will receive news of your acceptance to the course later on. The application form opens later in the spring!
If we accept you, we expect you to participate. The partners are looking forward on your input!
Please NOTE: After you are accepted to the course, you will receive instructions to officially register in the university system.
THE COACH & TEACHER
If you have some questions about C-LAB, please contact Maria.
Maria Ruokonen, firstname.lastname@example.org.